IN THE SPOTLIGHT: RECYCLED REPREVE DENIM

Our way of making a difference, our Repreve denim is made using an innovative technique that involves upcycling humble plastic bottles into figure-hugging jeans. Find out more below…

So, how on earth do recycled plastic bottles become comfy jeans, we hear you ask… Well, it’s pretty simple. Plastic bottles are collected, ground, then melted into pellets which are spun into polyester yarn. From here, the recycled polyester is blended with cotton and stretchy elastane to create the flexible denim you know and love.

And yes, Repreve really does make a difference. Beyond being the most stylish way to reduce landfill (in our opinion), Repreve is the world’s leading recycled performance fibre. So far, Repreve has repurposed 10 billion plastic bottles destined for landfill and aims to reach 20 billion by 2020. That’s something to feel good about.

If you’re as wrapped with Repreve as we are, shop our collection of ultra-soft jeans, in both crop and pedal pusher leg lengths and Regular and Curve Embracer fits.